Writer-Director-Producer Emily Ting shares how to sell your holiday script and why original ideas stand out.
The Christmas movie market is hotter than ever. Hallmark, Netflix, and otherer platforms are constantly looking for fresh, heartwarming scripts. But what does it really take to sell one?
Award-winning writer, director, and producer Emily Ting shares her path from writing a passion project to landing a deal with Hallmark. In this episode, you’ll learn why original ideas matter, how to reach producers directly, and why persistence can pay off—even if your script sits for years.
If you’re a screenwriter hoping to break into holiday films, don’t miss these insider tips.
Here is your action checklist:
1. Start with a Unique Angle
– Add a fresh twist to classic holiday themes. – Use cultural traditions or unexpected settings, like Christmas at the Golden Dragon. – While Hallmark loves cozy, feel-good stories, originality still matters.
2. Build Relationships with Producers
– Skip the agent—producers are your best bet in this market. – Research those who specialize in holiday content and personalize your pitch. – Cold emails can work, especially if they’re specific and sincere.
3. Treat Every Script as a Long-Term Investment
– A script that doesn’t sell today might find a home years later. – Update old scripts to match current trends or production needs. – Sealed with a List was shelved for years before Hallmark picked it up.
4. Keep Writing & Pitching New Ideas
– More scripts = more chances to get noticed. – Don’t get stuck on one project—keep creating. – Producers appreciate writers who bring fresh material to the table.
