Director Jason Bourque explores how actors are becoming the new gatekeepers—and how writers can pitch smarter, write bolder, and unlock new paths into the Christmas movie market.
Are actors becoming the new gatekeepers for screenwriters? In this episode of The Christmas Movie Screenwriter Podcast, director Jason Bourque shares how Hallmark stars are stepping into producer roles. That shift is creating new opportunities for writers to get their stories made. Jason reveals what makes a script stand out to these actor-producers, He adds why emotional authenticity matters more than ever. He tells how fresh twists and flexible structure can catch a director’s eye. If you’re a Christmas movie writer looking to break in, this episode offers a roadmap for pitching beyond traditional channels. Learn to connect with the people who now hold the keys.
0:09 Introduction to the Podcast
0:59 Meet Jason Burke
2:48 Collaborating on Christmas Scripts
5:37 Outside the Box Ideas
8:32 Elements of Audience Appeal
10:31 Challenges of Directing
12:51 Visual Storytelling Techniques
21:34 Project Viability Insights
28:48 Advice to Your Younger Self
31:58 Closing and Resources
Action Checklist
Spark Unique Script Ideas
Innovate Boldly: Brainstorm twists that subvert norms. A 14-year-old autistic boy breaking a world record with Jenga blocks is the kind of out of the box thinking that will catch a producer and director’s attention.
Experiment with Structure: Play with parallel plotlines (look at films like Our Holiday Story and A Tale of Two Christmases for inspiration).
Craft Deep Emotional Appeal
Honest Storytelling: Identify moments that genuinely move audiences; aim for scenes that evoke heartfelt emotions.
Analyze Success: Study films like My Favorite Christmas Tree to see how raw, touching moments make viewers cry.
Unlocking New Avenues for Writers
Recognize that many Hallmark actors are now producing and executive producing projects for top-tier platforms.
Consider reaching out to an actor’s production company as a more accessible pathway to new opportunities.
Build Networks & Negotiate Opportunities
Attend weekend workshops hosted by industry professionals like Jason.
Engage with actors, writers, and producers to expand your creative circle.
Explore opportunities to collaborate on projects, such as low-budget films.
